In this game the customer is king...
Feel the need to post about a customer event on Monday I organised and attended, the third customer event I have been involved with since working with this vendor and each one has been very, very different. The format is very simple - let the customer do the talking and the analysts will take the discussion where they wish. Keep the vendor content to a minimum - there are other opps elsewhere for this.
What was great was a very diverse analyst audience and a customer that stimulated debate about issues that at the outset you would never have imaged would be discussed.
The take home, running any analyst customer event is in my view as good as it gets.